NexaFlowAnalytics Platform
We redesigned the analytics experience to help product teams understand user behavior faster, reduce reporting complexity, and increase decision-making confidence.
The problem worth solving
Fragmented Data
Teams were switching between multiple tools to gather insights.
Slow Reporting
Generating reports took hours and delayed decision making.
Low Visibility
Executives lacked a clear overview of business performance.
Poor Collaboration
Departments worked in silos with inconsistent metrics.
What I owned end-to-end
CRONOGRAMA
Jan 2025 - Aug 2026
TAMAÑO DEL EQUIPO
7 People
MI PUESTO
Lead Product Designer
CLIENTE
Merdiaian Group
Research
- User interviews
- Competitor analysis
- Stakeholder workshops
- Analytics audit
Design
- User flows
- Wireframes
- Design system
- Interactive prototypes
Cómo llegamos hasta ahí
Un sprint de 8 meses entre descubrimiento, diseño y entrega, con una restricción firme: la primera versión debía reemplazar Excel desde el primer día, no eliminarlo gradualmente.
Discovery
Interviewed 20 customers and mapped pain points across reporting workflows.
Research
Analyzed competitor products and identified opportunities for simplification.
Wireframing
Created low-fidelity concepts to validate dashboard structure.
Design
Built a scalable design system and high-fidelity interfaces.
Launch
Released the platform to beta users and gathered performance insights.
Con qué luchaban realmente los usuarios
Sarah Johnson
Product Manager
“Finding meaningful insights used to take hours. Now it takes minutes.”
Michael Chen
Founder
“The dashboard became our single source of truth.”
Principales hallazgos de la investigación
Most users preferred consolidated reporting experiences.
Over 60% of executives reviewed reports from mobile devices.
Teams wanted flexible filtering and export capabilities.
Diseñado para la confianza y la velocidad
Paleta de colores
Escala tipográfica
Muestras de componentes
El producto en detalle
Qué lo hace diferente
Real-Time Analytics
Monitor customer activity as it happens.
Enterprise Security
SOC2 compliant infrastructure and role-based access.
Fast Performance
Dashboard loads in under 1 second.
Custom Dashboards
Build tailored reporting experiences.
Cifras tras seis meses en producción
Increase in Reporting Efficiency
Revenue Tracked
Support Tickets Reduced
Customer Satisfaction
User Adoption after 8 Week
Based on 1200 Users
Lo que dijo el equipo
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Con qué está construido
Frontend
Database
Backend
UI
Infrastructure
Retos y aprendizajes
Retos
Large Data Volumes
Millions of records required optimized aggregation pipelines.
Dashboard Performance
Charts needed to load instantly across devices.
Aprendizajes
Simplicity Wins
Reducing complexity improved user adoption significantly.
Research First
User interviews prevented unnecessary feature development.